Intent Search & Keyword Selection

There are many things to consider when building an interesting website and getting it to the top of the search results, such as SEO optimization, creating interesting content, choosing keywords, and more. If you are an online businessman or a developer, you may know the importance of keyword selection and its uses. But picking relevant keywords and putting them on your website is not a one-step process. As search engines get smarter, it’s more important than ever to know how to rank content and use keywords correctly.


When considering the context of keywords you should pay attention to how people search for them. Understanding the keyword intent is extremely beneficial when creating engaging content for your website, which helps you reach and attract a target audience. Search engines like Google do an excellent job of determining user intent; thus, understanding the keyword intent is extremely beneficial when creating engaging content for your website, which helps you reach and attract a target audience. However, you should know certain things about how it works and why it is essential for SEO strategy. So, look into the article to get the complete guide on intent search and keyword selection to do SEO efficiently.

Define Search Intent & Keyword Selection

Relevant keyword selection is one of the essential parts of a well-developed SEO strategy. It is the process of figuring out which keyword is the best and most searched for by the audience. You can use the target keyword well in keyword selection, but that’s not enough. It would be best if you also considered the context of the keyword, which is intent search.

When someone types a search term into a search engine, their main goal is to do an “intent search.” “Search intent” is the purpose of an online search. It is also known as a keyword, audience, or user intent. It is the reason behind a user conducting a particular search. People usually search for the terms or keywords that reveal intent. Keywords can have various meanings, so search engines use search intent to understand and offer relevant results based on what they think the user is looking for.

Search engines understand user intent because they direct the context of a keyword beside the definition. The context of keywords includes links to and from the page, headings on the page, anchor text of image links, and so on. These elements inform search engines of the definition and use of the keyphrase

Why Is It Important? 

Google is the most well-known search engine. But it always tries to give its users the correct answers to their questions. If you want to rank at the top of the Google search page, you need to get the most accurate results for the search. So the first thing a developer needs to do is create content that aligns with buyer intent keywords.

Understanding the search intent, or why the user is searching for something, helps search engine optimization strategies and marketers build an SEO-friendly content strategy based on relevant keywords, which will help to bring the target audience to their website. User intent optimization is crucial to improving the SERP rankings. So choose the best digital marketing company; Digilitics will assist you in increasing your sales conversions, leading SERP ranking, and achieving your goals. 

Some Kinds of Search Intent & Keyword Selection

There are four significant types of search intent categorized by Google, which is as follows –

Transactional Intent

When a user is searching to buy something, they have already researched that particular product and come into buying mode. In transactional intent, users already have specific ideas about the product, price, brand, etc. Search results with this intent are more likely to be shopping results and product pages that offer users the opportunity to purchase on the page. Some examples of transactional intent are “buy iPhone 13”, “water bottles,” “Shop Chanel perfumes,” etc.

Informational Intent

When a user is looking for specific information, such as an explanation, meaning, recipe, steps of something, definition, how-to guide, etc., these are search results that users intend to learn about. One of the most common user goals is to find information since people can search for answers to all questions. But a lot of content that answers specific questions will show up in the results of these searches. Some examples of informational intent are: “what is Newton’s 3rd law,” “how to lose weight,” “Olympic winners 2022,” “different SEO strategies,” etc.

Navigational Intent

Navigational intents are mostly searched for any direction and shortcut for users’ destination. Users with this intent search are more likely to reach specific places, such as physical locations, sites, or any spot on a webpage. Users in this category are willing to travel to a specific page. Most of the time, the search results for navigational intent will show the web pages and sites the user is looking for. Some examples are: “Twitter login,” “Instagram,” “Google Docs,” etc.

Commercial Intent

Users do commercial research before they are ready to buy something or are ready to buy something. People are already thinking about making money when searching for information about a certain product, brand, price, service, etc. When users have slight buying intentions but do not know what they want, they start researching according to their wants and needs. Users consider options to solve their issues and search for the best fit. Most search results are comparisons and reviews because that’s what the user was looking for. Some examples are: “Samsung Z fold 3 vs. Samsung Z fold 4,”; “best waterproof eyeliner,” “best digital marketing near me,” etc.


What does “search intent” mean?

Search intent, or user intent, is the purpose of a search for a user. It states an audience’s intention or goal when entering a search query into a search engine. At the moment, search intent is one of the essential parts of SEO and content marketing, even more important than specific keywords. 

What are the different kinds of searches?

There are four different types of intent search: commercial intent, informational intent, transactional intent, and navigational intent.

How to decide on search intent for keyword selection?

You can determine your website’s keyword search intent by following three different steps: examining the search engine result pages, using Google ads to decide the extent of business intent, and lastly, analyzing your analytics.


In addition to looking for the audience’s intent, you need to make the content enjoyable to them. Make sure to include search-intent-relevant information in your content to help your audience make the right choice as they look for the best options. If the audience is interested in purchasing, it will direct them to your sales pages. This way, you can provide an excellent experience for your audience while searching.

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