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SEM
Search engine marketing is a pay per click advertising strategy for Google AdWords and Bing Ads.
Search engine marketing (SEM) is a pay per click advertising strategy for Google AdWords and Bing Ads, which assists our clients in getting their products in front of relevant customers who are searching for their products on search engines. Our SEM experts can help you create a cost-effective pay per click campaign that will increase the visibility of your product to potential customers in Google’s search engine results page.
Q1 What is the difference between SEO and SEM?
SEO, or search engine optimization, is the practice of increasing traffic to one’s website through the “natural” or un-paid (“organic”) results of search engines. SEM, or search engine marketing, is the practice of buying advertisements on search engines in order to increase traffic to one’s website.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings, and can be considered as paid advertising. Links to the advertiser’s site are presented to web users, and if clicked, the ad server sends an affiliate tracking cookie to the user’s computer, which will be stored on their hard drive so that it can be used for conversion tracking when a sale leads to a payment. Many SEM providers offer services in addition to on-site optimization. These include monitoring and reporting of results, and “inbound marketing”, where optimized content is created for other websites which feed back traffic.
What are SEM keywords?
SEM keywords are words and phrases describing your product or service. These keywords are words that that you think your target customers will use to search for your product or service. They help determine when and where your ad will be displayed in search engine results.