Hyperlocal marketing is very similar to traditional local marketing in that it is aimed at the general public. It uses location-based technology to provide services or products directly to a customer in a specific location. The most common forms of hyperlocal marketing are search engine optimization (SEO), which targets the potential customers conducting ‘near me’ searches on their smartphones; and mobile marketing, which delivers website content or other material via text messages, mobile apps, or phone calls to individuals near their homes.
What is hyper local approach?
Local online marketing is a way to target local customers in specific geographical areas. It’s like hypertargeting local shoppers by offering them everything they need, or want, including products that are customized to their desire and location.
Why is hyperlocal important?
Hyperlocal marketing aims to attract people by creating footfall and leveraging the “nearby” searches, which increases website traffic. This can be done through social media and branding, along with offline activities such as meetups and events.
