- SEO Case Study
Date
27 March, 2024
Client
Confidential Service Brand
Category
Healthcare
Location
Hyderabad, India
We partnered with a service multi-speciality hospital that was struggling with stagnant website traffic and almost no online enquiries. By resetting their SEO strategy and tightening the user journey, we turned the site into a consistent source of qualified users and conversions.
Challenge & Solution
The website was live for years but not creating business impact.
Key challenges
- Stagnant website traffic with low monthly users
- Limited lead generation and very few form enquiries
- Minimal business engagement because content did not match search intent
Our solution focus
- Cleaned up irrelevant pages and closed content gaps
- Aligned pages to high intent keywords and clear value propositions
- Enabled prominent CTAs in the most relevant sections and simplified the appointment booking form
- Improved UX and tracking so every visit had a clear next step
(Here you can insert your Key Concern visual in the template.)
Our Process
- Identified irrelevant pages, content gaps and missing schema
- Proposed high intent keyword clusters and a new content structure for key pages
- Created and optimised engaging blogs and landing pages as per the latest Google updates
- Strengthened backlinks and off page activities to improve domain authority
(Use your Our Strategy flowchart image in this section.)
Result Driven
Within twelve months the website moved from flat performance to measurable growth.
- 173% growth in monthly users
- Total users: 275,990 with 132.2% growth
- New users: 271,918 with 131.8% growth
- Sessions: 300,747 with 98.6% growth
- Conversions: 9,680 with around 23% improvement in conversion performance
